SALISBURY, MD, MAY 2021- The Covid-19 crisis has slowed down many things over the past year, but not Commercial Real Estate Broker, Matthew Trader of Rinnier Development Company. Over the past 12 months, Trader has brokered some of the area's biggest and most lucrative deals leading to approximately 46.3 million in volume during that span. Trader has been selling everything in his path, from off-market shopping center deals to multiple CVS stores, large multi-family properties, industrial and medical facilities. He has even done some enormous lease deals, including the 35,000 SF Big Lots deal in Easton, MD. Regardless of the deal type, Trader has been making things happen. One of the ways that Trader has been making things happen is through a unique marketing program that he developed, called Trader Real Estate Entertainment. It is entertainment-based programming that gives consumers insight into commercial real estate while also showcasing his client’s properties and skills as a broker. Trader rolled out the project almost 2 years ago and the results have been remarkable. Trader has generated a lot of activity on social media platforms like Facebook, Instagram and YouTube. Many of his shows and special features have garnered thousands of views. The TREE programming has become an enormous asset to Trader’s clients because it puts more eyes on their properties and leads to more deals in the process. It is also helping him grow his already extensive database. During his career, Trader has established long-term relationships with investors and brokers all over the country, but TREE has helped him expand his reach even more. Trader said, "When I first started TREE, I was scared of how the business community might perceive it because it is so unconventional. I worried most about how the older segment of our industry would react because it is such a change of pace from how their generation approached the game. Then I got a direct message on Instagram from an older, more lucrative investor telling me how much he enjoyed my content. That is when I realized that the people in our industry were thirsting for something different from the traditional marketing they have become accustomed to seeing. That message really created a monster because it made me feel more comfortable. Since then I have been relentlessly creating more content and doing more business." This unconventional marketing strategy has not only helped Trader grow his business, but it has exposed the world of Commercial Real Estate to a broader audience. His channel doesn't just serve as an entertainment outlet for business professionals, it offers something for everyone, in all walks of life. When you tune into TREE you never know what you're going to get or what to expect. Trader's content is a roller coaster of emotions. One minute you might see Trader offering comedic relief while showcasing properties on his show Cereal Deals. The next minute, you might see him offering profound advice and contemplating his own mortality on the show Whiskey Sessions. Then there is The Trade Show, where Trader interviews other professionals to help them showcase their businesses. Trader also has his own merch line (hats, shirts, koozies, etc.) and each article of merch has a story behind it. Trader tells those stories on his show Swag Tales. Oh and let's not forget the Trader Real Estate Entertainment Mascot, TREE. TREE is basically a cartoon version of Trader that looks like an actual Tree and shows up from time to time to antagonize him. These are just some of the many things that you will find when you follow Trader Real Estate Entertainment. In conclusion, TREE has proven to be so much more than just a marketing tool, episodic content, funny memes or insightful articles about Commercial Real Estate. TREE is a brand that is taking Commercial Real Estate to a place it's never been before. In short, Trader is revolutionizing the way the professional world approaches marketing. The authentic nature of his programming is also changing the way that the outside world perceives the business community, showing that suit coats are human too. We don't know what Trader has in store next, but one thing is for certain, he will continue to push the envelope while making deals and keeping us entertained in the process. Trader, a 14-year veteran of Commercial Real Estate and former student of film, mass media and communications( University Of North Carolina Wilmington) had this to say, "I understand that what I am doing is outside the box for our industry, but it is who I am. I love deal making and I love marketing, but the most valuable currency to me is making people smile. I have massive amounts of creative energy and TREE has served as an outlet for me to release it, while helping my clients in the process. I guess the best way to put it is, some people develop commercial real estate and I develop intellectual property that helps me sell Commercial Real Estate." With a whopping 46.3 million in volume in the past 12 months, around-the-clock work ethic and a his own Commercial Real Estate marketing channel, selling Commercial Real Estate is exactly what Trader is doing. Matthew Trader specializes in the sale, leasing and marketing of commercial properties. Call Trader today to learn how he can market your properties on Trader Real Estate Entertainment and how he can best serve your Commercial Real Estate goals. To contact Matthew, please call 443-614-4297, or email mtrader@rinnier.com. 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| Rinnier Development Company | 218 E Main Street, Salisbury, MD 21801 | 410.742.8151 | www.rinnier.com |
